Are you a small business owner who wants to improve customer engagement on their website? If so, you’re in the right place. There are plenty of factors you should consider when attempting to increase traffic and sales through engagement.
Here are some great statistics, compiled by SMC Consulting, on the state of customer engagement today.
The best ways to engage consumers are:
Surprise offers or gifts for being a customer (61%)
More convenient shopping process (50%)
Solving a problem or question (45%)
Recommending products based on needs (27%)
Keeping customers up to date on the latest news and products (23%)
Welcoming customers when they visit (20%)
Engaging customers on social media (9%)
One third of small and medium businesses (SMBs) use free, consumer-grade cybersecurity tools, one fifth maintain no endpoint security, and 43 percent have no cybersecurity defence plans, placing their business-critical assets at risk.
This is a critical oversight. The economic fallout from COVID-19 is a stark reminder that SMBs make up the vast majority of the nation’s businesses at the local level. Small businesses comprise 99.9 percent of all businesses and employ nearly half of all workers.
Customer engagement has never been more important than it is right now. With so many stores having to temporarily close their doors, marketing efforts have had to move exclusively online.
Gone are the strategies focusing on traditional and print marketing—people aren’t going out enough to see them.
Social media has been a core content marketing platform for most businesses, regardless of their size. And in the current environment, these channels are becoming even more necessary.
From increasing website visits to building customer loyalty, social media offers a number of advantages when most marketing avenues are closed to businesses.
We share a few reasons why social media is the best customer engagement option for companies right now.
This Finserv customer keeps CX at the front and center of their offering by employing over 8000 customer service agents located across the continental US and available 24×7. These agents handle queries phone and digital channels.
Their first foray into digital customer service was in 2006 when they launched live chat support on the website. Although live chat was well received by their customers, their Director of Digital Customer Service and team felt they could do even better.
It is clear that whilst efforts are being made to contain the coronavirus, there will be a long-term impact upon society, and therefore a long-term impact upon the cybersecurity industry also. So, having looked at what the short-term consequences could be, Infosecurity now assesses the longer-term impact, and where we could be by the end of 2020.
The move towards remote working will need to be reconsidered, as “education of users is key when looking to keep an organization safe” and while he didn’t believe that this will change too much, the focus of that education will probably be specific towards remote working.
