News and Publications

May252020

The New Digital Customer Engagement for the New (Ab)normal

Business, Customer Engagement, Technology

COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech marketing cliché “digital or death”. Consumers are still very wary of exposure to the virus and want to get more things done digitally.

May202020

Customer Engagement Technology

SMC Consulting uses AI for personalized customer engagement

Customer Engagement, Technology

As markets begin to reopen, customers will seek special offers and online options.
“Companies who are adept at engaging their customers with relevant AI-driven messages will have an edge in capturing the business that’s still out there, along with the pent up demand,”