We help you draw up a clear customer vision and a clear customer strategy. These are necessary to give direction to the change plan and to create support for the coming changes.

If all goes well, the customer vision and CRM strategy are based on a good understanding of the wishes and needs of the various customer segments. We can also help to gain this customer insight, through qualitative and quantitative customer research, segmentation research and the development of buyer personas. Of course we also offer a helping hand in drawing up a cost / benefit assessment (business case) and a clear project plan.