Customer Experience / Customer Journey Mapping / CRM Analytics

Customer Experience Design by SMC Consulting

Customer experience with our expertise in CRM and digital marketing. At SMC Consulting, as Freshworks and monday.com
Certified Partners, we are committed to optimizing every touchpoint with your customers to create a personalized, high-performing experience.

Optimize your client strategy with SMC Consulting

At SMC Consulting, we’re here to help you build a clear customer experience and a solid customer strategy. These elements are essential to guide your change plan and gain the support needed to implement meaningful improvements. Our expertise goes beyond simple design, as we understand that everything is based on a deep understanding of the needs and expectations of your different customer segments.

We can help you gain this customer experience by using qualitative and quantitative research methods, conducting segmentation research, and developing buyer personas. In addition, our team can work with you to develop a robust business case and a clear project plan, ensuring the success of your initiative.

As a partner of monday.com and Freshworks, we have the tools and knowledge to turn your vision into reality, making the most of the capabilities of these CRM platforms. Contact us today to start designing an exceptional customer experience and maximizing your opportunities for success.

Our areas of expertise in customer experience design

CRM Quick Scan

In the dynamic field of customer relationship management (CRM), a thorough understanding of your current state and goals is crucial. At SMC Consulting, we offer a quick CRM analysis, designed to assess your situation in just one day. This targeted analysis provides you with immediate insights into the strengths and weaknesses of your current CRM system, and establishes a roadmap for the transition to your desired state. Our experts use advanced diagnostic tools to provide you with actionable, actionable recommendations that will serve as a catalyst for your CRM transformation.

Customer Journey Cartographer

Understanding the customer journey is key to delivering personalized and memorable experiences. Our customer journey mapping service at SMC Consulting involves a detailed analysis of your customers’ interactions with your brand, at every stage of their journey. By identifying and segmenting your customers’ needs and behaviors, we create a solid foundation for developing buyer personas and conceptualizing innovative customer services. This mapping acts as a valuable tool for the entire organization, fostering a cohesive and user-centric customer view.

Customer Experience Designs

Customer experience is the new battleground for differentiation and loyalty. SMC Consulting specializes in designing customer experiences that captivate and engage. We work closely with your team to develop tailored customer experiences that reflect your brand’s values and aspirations. From the subtle integration of CRM technologies from monday.com and Freshworks, to the implementation of optimized customer journeys, our goal is to elevate every customer interaction, turning it into an opportunity to strengthen the relationship and increase long-term value for your business.

Benefits of our
Customer Experience Design service

Improved customer satisfaction

A well-designed customer experience increases satisfaction by precisely meeting customer needs and expectations, resulting in increased loyalty and higher retention rates.

Differentiation in the market

By providing a unique and memorable customer experience, a company stands out from the competition, which can be a key success factor in saturated markets.

Increase in sales and average order value

A positive customer experience not only encourages repeat purchases, but can also encourage customers to opt for higher-value products or services.

Best Customer Engagement

A customer experience design that includes personalization and interaction can lead to deeper and more meaningful engagement with the brand.

Collection of relevant data

By interacting closely with customers, a company can gather valuable data about their preferences and behaviors, allowing for continuous refinement of the offer and communication.

Service Cost Optimization

A seamless customer experience reduces friction and can decrease the need for customer support, leading to lower service costs.

Customer-Driven Product/Service Innovation

Customer feedback and insights can inform the development of new products or the improvement of existing services.

Improved Brand Reputation

Satisfied customers are more likely to share their positive experience, which can boost brand reputation and attract new customers through word-of-mouth.

Operational Efficiency

Good customer experience design can simplify and streamline internal processes, contributing to better operational efficiency.

Decision-making based on customer experience

Data from customer experiences helps make better-informed strategic decisions, aligning business goals with customer needs.

They trust us